How to Talk to Anyone About Your Products and Opportunity
Imagine you are sitting across from someone.
Even though you’ve just met them, you’re already thinking they’d be “perfect” for your opportunity.
(Unless you’ve learned about the Attraction Marketing Formula, then you’re good.) 😉
They ask you the ONE question you love to hear because now they’ve just become another prospect.
You’ve rehearsed your answer so many times to hundreds (if not thousands) of other people and, although you’ve heard “NO” more times than you can count, you keep going because you see the success others are having and you know you’re just one recruit away from hitting it big!
Here’s where you have a choice…
You can either continue doing what you’re doing, spitting out the same rehearsed response expecting that maybe this time to be different…
You can try a different approach.
Why am I not getting results?
You’ve been taught to do things a certain way within your company.
When someone asks what you do, you tell them your story, all about the different products, the business opportunity, the lives that have been changed, and before you know it, they are looking at you like a deer in headlights.
You quickly hand them a business card and maybe a sample if you have one, and you try getting their information to follow up with them.
Or you even try to get them to order it right then and there.
No matter your approach, it seems we’ve gone into “commission breath” and do pretty much anything to get them to join our team, or at least become a customer.
But what’s wrong with this approach is you’ve just repelled them sending them running for the hills because you’ve literally just thrown up on them.
If someone has never been in network marketing, direct sales, or even bought something from a company like this, they don’t know the language, don’t really understand what’s going on, and might not even care.
The biggest mistake is you’re making it all about YOU.
Yes, we ALL want to make sales and get people to join our team.
But when you shift your thinking and focus to the other person, you start winning and becoming more successful.
Your Product is People
You might think you are selling lotions, potions, pills, or whatever, but really, people are your product.
Where does money come from?
So if you want more money, you need to get better at talking with people.
People and building a relationship should be your highest priority.
Not selling something.
No matter how you are building, whether online or offline, you’ve got to understand how to build a relationship with people and learn how to effectively communicate with them.
If you can understand this and shift your thinking towards this, you’ll be unusually successful.
There’s a saying that Zig Zigler coined that if you “help others get what they want, you’ll get what you want.” Which is true. If you shift your focus on helping others with their problems and needs, you’ll get this in return.
That’s what Marketing is all about…solving people’s problems.
So shift your thinking to helping people.
So How Do I Talk to Them About My Products & Opportunity?
There is a simple formula that you can use to talk to anyone about any product, service or opportunity that you have.
I talked about it in this video…
Pretty simple right?
So F.O.R.M. every single person to find their S.I.G.N.
Find a Person’s S.I.G.N. to Get Them to Sign Up!
When talking to anyone about your opportunity (or product), you want to find their S.I.G.N. You need to ask them questions to draw these out of them.
Remember, those who ask the questions control the conversation. So keep asking questions!
So what exactly is S.I.G.N.?
S is for STRENGTHS
What are they good at doing? (We’ll find out more on how to discover these later.)
Are they better with people or numbers?
Working with their hands, by themselves, with technology, etc?
I is for INTEREST
What do they like to do for fun?
What are their hobbies?
Do they like to travel?
Are they more into arts?
G is for GOALS
What would they like to do in the future?
What do they see themselves doing? (for example..Did you always see yourself as a…teacher, doctor, etc?)
If they have kids, what do they want for them?
N is for NEEDS
If they have kids, are they looking ahead and trying to figure out how to pay for college?
Did they themselves just graduate college and trying to earn extra cash to pay off that debt? OR are they still paying off debt 10 years later?
Did their car just break down so they need to buy a new one and need the extra cash to do this?
When you are having a conversation with someone, really focus on them and ask them questions.
Those who ask the questions, control the conversation.
As you are talking with an individual, keep in mind you are looking for their S.I.G.N. to eventually present them your opportunity. You will need to start to F.O.R.M. them with the following questions and topics so you can mix in the questions above to dig deeper. After all, it’s about them and how you are going to help them.
How Do I F.O.R.M. Them?
People don’t care what you know or have, until they know that you care.
If they can tell you’re not interested in them, and you just have your agenda to “sell them something”, then they will run away, every time.
How can we help people if we haven’t even probed to see how we can be of value to them?
Don’t pounce at the first thing you hear.
I repeat DO NOT POUNCE!
Let them talk.
Control the conversation.
They will basically give you what you need to close them.
F is for FAMILY
Talk to them about their family.
Are they married? (or do they want to get married?)
Do they have any kids?
Ask follow up questions with the information they give you.
(HINT: People LOVE to talk about themselves! And remember it’s NOT about you! It’s all about THEM. Get them talking about what is near and dear to their hearts. Makes for instant connection.)
O is for OCCUPATION
What do they do for a living?
How long have they done it for?
KEY QUESTION(S): What do you LIKE about your job? and DISLIKE about your job?
Remember when we talked about “what are their strengths?” and how to find them? These key questions will tell you! If they like that they “get to work with people and help them”…you can now use this and connect it to your opportunity. (Wouldn’t it be great to help more people?) What if they like the “challenge” their job gives them. Perfect! They can rise to the challenge in getting to the top of your company and earn great prizes! They love their job because it’s “fun”? Even better! How much FUN do you have doing your business opportunity?!
See where I’m going with all this? 😉
R is for RECREATION
What do they like to do outside of work?
Part of any clubs?
Do they love to do something outside of work that they wish they could do MORE of? (But because of the J-O-B, they aren’t able to.)
M is for MESSAGE
This is where the magic happens and you package everything that you have found out about them into a simple message.
Everything that you asked and they answered, you can use to deliver the message.
It can look something like this:
“You know ______, I don’t know if this is for you, but I couldn’t help notice that you mentioned (repeat their goal/need). I actually work with a company that is expanding all over the country right now. I’m not sure if you have the skills and type of qualities of the kind of person that we’re looking for, and it sounds like you are totally satisfied with your current job, but let’s exchange phone numbers. I can get you some information for what’s available and then we can go from there! If it’s a match, great! If not, that’s totally fine too. At least it’s a chance for you to (repeat their goal/need). When would you be available?”
See how SIMPLE that was!
Don’t overcomplicate it! You’re just talking with someone and finding out how you can help them.
When you start talking to people this way, you are honoring them, not treating them as a dollar sign, and it really can take the pressure off of you!
So next time you are with a friend or complete stranger…Try it out!
We’d be amazed what can happen!
What if I’m overly shy?
Even the shiest person in the world can learn how to do this! I’ve seen it happen. It’s actually quite amazing. And it all happened because they were equipped with these questions to ask.
However, if you are one that would MUCH rather not have to talk to people day in and day out, you can learn how to recruit using social media.
My friend Julie is a busy mom who used social media to recruit over 8200 people.
You’ll be able to discover how she worked an hour a day simply putting this system into place to build a massive team, and how you can put it into place to explode your business too.
Simply click here for your free guide.
Then put it to work and don’t forget to share this with your team!
Pretty soon, you could be building the same thing.
Comment below your experiences with talking to people about your opportunity! Have you tried talking to people this way? What were your experiences?
PS…If you want to learn how you can passively recruit people using the Internet, you’ll want to grab this guide.